A lot can change in a single year, but is your marketing strategy keeping up? If you aren’t leveraging the power of visual content marketing on your website, blog, social media, and throughout your business, you may be falling behind.
The great news is that it’s never too late to re-work and enhance your marketing strategy. Re-inspire yours this 2017 with these need-to-know visual content marketing statistics, pulled from HubSpot.
3 Visual Content Marketing Statistics That Will Inspire Your 2017 Strategy
1. When people hear information, they are likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. (Source)
The Takeaway: If your marketing goals include increasing brand exposure and building relationships with potential customers this year, it’s critical to go the extra mile when it comes to your digital assets. All of your online marketing—from landing pages and paid ads, to blog posts and social media—should include high quality, relevant images, which will give your business a better chance of being remembered in the minds of potential customers and clients. Consider adding your logo or another branding element to images and graphics you create to further boost your brand recognition.
2. Infographics are "liked" and shared on social media 3X more than other any other type of content. (Source)
The Takeaway: Want to boost social engagement, draw traffic to your website, or share a large quantity of information in an easily digestible format? Add “infographic creation and distribution” to your 2017 marketing strategy. Not only are they a great way to market your product or services, infographics can also serve as user-friendly how-to and instruction guides. Your audience will appreciate them too, as people following directions with text and illustrations do 323% better than people following directions without illustrations. Create infographics yourself online with tools like Canva or Piktochart, or source a designer on sites like Fiverr or 99designs to do it for you.
3. 4X as many consumers would prefer to watch a video about a product than to read about it.
The Takeaway: As a business, you’re always thinking of ways to engage your audience, grab their attention, and delight them—and if you haven’t already hopped on the video trend, now’s the time. Leverage consumers’ love of video and incorporate them into this year’s marketing strategy in a variety of ways. You can use video as a way to introduce your company, promote social media contests, or highlight a product or feature. Keep in mind however that your videos shouldn’t replace text content entirely, and should in fact include text themselves, as a shocking 85% of videos on Facebook alone are watched without sound. Like with infographics, you can give your videos a personal touch by creating and editing them yourself, or else source an expert online for a more professional feel.